Public Relations Services from Allison Dawn PR
Traditional Public Relations
Online
Social Media Marketing
Press Release Writing &
Distribution
Small Business Consulting
Appearance
Marketing
Let Us Write Your Story...
If you have a great story to tell but can't quite find the right words or you are just too busy to put your story on paper or on the web, let us wordsmith your marketing content!!
What We Can Offer You...
Write the content for your entire website
Write your press releases based on the information you provide to us
Write your entire press kit, e.g. bio(s), overview, product pages, accolades, investor pages, fact sheet
Are You Seeing a Pattern Here?? Good!! CONTACT US TO LEARN MORE!
Traditional Public Relations Services
With our creative writing and ability to utilize your "story" to determine an angle to pitch to the press, we have an outstanding ratio of booking press appearances for our clients. Through composing press releases, pitch letters, phone pitching and maintaining positive relationships with our media contacts, WE GET RESULTS!
Depending on your personalized package, we offer the following services:
- We conduct a thorough interview with you to become familiar with you as a personality and the product and/or service you are offering
- Our staff reviews your information to create a story around your company that will be compelling to the press
- We compose your initial press release that will be distributed to introduce you to the press
- We develop a press kit that is polished, professional, and creative.
- Our staff will continuously follow up with editors, producers and reporters on your behalf to keep your name at the forefront of their minds
- We will be your continuous mouthpiece, working tirelessly to get you bookings on television, radio, magazines and newspapers
- Film and Television product placement
- Celebrity and red carpet placement
- Co-branding and sponsorship opportunities
- Access to producers, reporters and editors
- Ghostwriting articles and speeches
- Article distribution
- Online viral marketing efforts and link building
- Press Release distribution - guaranteed superior placement in Google News and Yahoo News
Online Social Media Marketing
Through continuous research and constant practice we have put together a comprehensive online social media marketing program which we now incorporate into all of the public relations campaigns that we work on for our clients. No matter what our clients are promoting we know that they cannot afford not to pursue online social media, search engine optimization and online viral marketing.
Our online public relations program consists of strategic keyword and keyphrase placement, article writing and distribution, online press release distribution, creating relevant incoming links, blogging, podcasts and emersion into social media such as Twitter, Facebook and YouTube.
Allison Dawn PR conducts
research to determine the best keywords and subject matter for
your company or organization, and we go to work consulting with
you and ghostwriting your online written content. The results of
our online media marketing efforts are stellar and will produce
a strong online presence which will allow you to rise above the
competitive and sometimes saturated marketplace.
Press Release Creation & Distribution Services
Have us write a press release that is readable, properly formatted, and designed to get media attention.
Whether it’s a case of writer’s block, lack of time, or inexperience in writing an effective press release…
We are experienced (with hundreds of press releases under our belt), in writing press releases that are professionally formatted for media, angled and worded to get your press announcement noticed and give it the best chance of attracting journalists, reporters and online news sites.
The writing you get is second to none. Why? Because they are being written by a publicist and established journalist who regularly composes articles, commentary, event coverage, and celebrity interviews. Effective writing is our entire existence!
Using your company overview, website, notes, and/or verbal description we prepare a compelling press release of up to 500 words for you (includes title and summary). You review our finished press release and are given the opportunity to approve, suggest changes, or revise. Our press release writing service doesn't end until you are satisfied and your press release is ready for distribution.
Small Business Consulting
Start Up and Small Business Consulting allows you to benefit from the knowledge and Expertise that our team has accrued through years of Public Relations, Marketing, E-commerce and overall Entrepreneurial experience. Steer clear of the common pitfalls and blunders that befall most start-ups and small businesses.
We will answer your in-depth questions in a clear and concise manner , allowing you to save lots of time and money by getting the answers and inside tips right away!!!
Topics Covered in Consultations Include:
- How should I allocate my start-up/venture capital in order to get the most value for my investment?
- How do I obtain insurance and what type do I need?
- What methods should I use in processing payments through my e-commerce site and how can i protect my security and the security of my customers?
- How do I go about advertising and determining my target market?
- How can I effectively publicize my company on a budget? What should a press release consist of and where do I send it?
- How can I form effective relationships with the media i.e. reporters, producers, editors etc...
And any other business marketing related questions you can come up with, we are here to help!
Company Appearance Marketing
With our in house team of graphic artists and web designers, we can assist you in creating your complete marketing image or simply create a logo, website, pamphlet, business cards, product packaging design or any other tools to help further your business.
- We can consult with you on the image you are trying to project with your marketing materials
- Brainstorm on logo and trademark ideas and send prototypes for your approval
- Obtain price quotes on materials
- Provide a cd-rom of any and all work created by our firm on your behalf
- Complete ALL assignments in a timely manner